How does Facebook Decide What Post To Show You?

4 min


Facebook post algorithm. Liking

What is important for Facebook?

Affinity – i.e. your relationship with the user. The more he interacts with your content in the past affects how likely he will see your posts now. The more you like – the more you see!

 

Weight – i.e. what type of action was taken on the post. How much priority will be given to your content, based on your post types. Facebook has a hierarchy of posts because some of the posts gear more engagement than others. Some numbers (from Facebook, Hubspot and BuzzSumo)

Facebook post with images sees 2.3X more engagement than those without images

Short form text posts of less than 50 characters get the most interaction.

Organic engagement is highest on Facebook posts with videos (13.9%) and photos (13.7%)

Videos that are directly embedded get over six times the engagement of embedded YouTube videos.

Surprisingly, but posts without hashtags get more interaction than posts with hashtags

Posting images via Instagram appear to provide a 23% increase in engagement

 

Decay – i.e. how old is your post? Average life of the post in Facebook – is about 3 hours. Most “readable time”: 12:00 – 1:00 pm – on Saturdays and Sundays; 3:00 – 4:00 pm – on Wednesdays, 01:00 – 04:00 on Thursdays and Fridays. 50% of 18-24 year-olds go on Facebook when they wake up.


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Tamara Bykova

Marketing and SEO specialist in Px-lab and Novembit. Love what I'm doing! Would like someone to invent the charger for me - not to waste time on sleep. But with the feature: "sweet dreams" for some 15 min inspiration! Do you know someone, who can do that? Let me know!

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