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AMP page and it’s canonical

Let’s define what does it mean The Canonical Link Relation? In regard to the link relation type, “canonical” can be described informally as the author’s preferred version of a resource.  More formally, the canonical link relation specifies the preferred IRI from a set of resources that return the context IRI’s content in duplicated rel=”canonical”...
webfonts View Full Post

SEO VS DESIGN /Enter the webfont

Enter the webfont Webfonts from the likes of Google, Font Deck, Typekit, and have been around for a few years already. They offer a great way to give a website style without compromising crawlability. They form the fundamental structure and underpinning of any well-designed, well-optimised site. So just enter the webfont! To add visual...
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SEO VS DESIGN /Design for optimization/Rollovers

The biggest hurdle in building great looking websites that also have great performing SEO attributes is uniting these two disciplines. Designers focus on sites that look great and SEOs typically want a site which is very crawlable and one which ranks well. If the design and SEO teams gain an appreciation of each others’ requirements,...
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SEO for the geo-tagged and multilingual sites

Geo-targeted, multilingual sites There are different options for multilingual sites and targeting your content to the specific geo-location. Some tips can help you to improve your SEO scores. They have their advantages and disadvantages, you should keep in mind, that each situation is unique – and one and the same option might be good for one...
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SEO VS DESIGN / The expandable div

The expandable div Another great way of incorporating indexable content into minimalist page design is the expandable div. It can deliver big SEO and UX wins by making relevant (and crawlable) text visible on mouse click or mouse over. Take this example: frequently, these kind of product panels are represented as images, and they do...
backlinking 2017 View Full Post


Backlinking fate There was the time – when everybody knew for sure – that backlinking is the major factor, affecting SEO. Actually – it was set in underlying principles of SERP. You can read this historical sketch in the post about Page Rank and SERP. But as time passed and SEO’s got used to include...
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5 mostly used Google ads banner sizes

What are the most popular Google ads banner sizes? Some guidelines to use and some tools, that can help to create a display ad for your Google campaign in a minute. The most popular sizes for the Google display banners are: 300×250 px –  also known as “medium rectangle” 336×280 px – also known as “large rectangle”...
downloadable freebies as a marketer tool View Full Post

White Paper and Other Downloadable Goodies

Did you ever heard of freebies? Don’t believe – you didn’t! When you search for something you really need – technical instructions, guidelines,  e-books, whitepapers etc. – and you finally find exactly what you need!And it’s absolutely free! You just need to enter your email – and they will open you a link to download… Frequently...
H1 heading - single or multiply View Full Post


Again talking about H1 H1 – Multiple or single? If you want to understand the real thing about H1 – you should stop thinking like machine and try to think like a human being. That’s exact thing Google tries to teach their bots and search algorithms, like “Hummingbird” – and they succeed, and so you...
event tracking View Full Post

Event tracking

Event tracking – an important tool for web marketers! How do you think – is it possible that website is selling as good as the sales manager? Most of marketers will answer – definitely – not! What else can they say? The whole team is working on this – strategic planners, market research specialists, statistics,...
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