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SEO VS DESIGN /Enter the webfont

Enter the webfont Webfonts from the likes of Google, Font Deck, Typekit, and Fonts.com have been around for a few years already. They offer a great way to give a website style without compromising crawlability. They form the fundamental structure and underpinning of any well-designed, well-optimised site. So just enter the webfont! To add visual...
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SEO VS DESIGN /Design for optimization/Rollovers

The biggest hurdle in building great looking websites that also have great performing SEO attributes is uniting these two disciplines. Designers focus on sites that look great and SEOs typically want a site which is very crawlable and one which ranks well. If the design and SEO teams gain an appreciation of each others’ requirements,...
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SEO for the geo-tagged and multilingual sites

Geo-targeted, multilingual sites There are different options for multilingual sites and targeting your content to the specific geo-location. Some tips can help you to improve your SEO scores. They have their advantages and disadvantages, you should keep in mind, that each situation is unique – and one and the same option might be good for one...
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SEO VS DESIGN / The expandable div

The expandable div Another great way of incorporating indexable content into minimalist page design is the expandable div. It can deliver big SEO and UX wins by making relevant (and crawlable) text visible on mouse click or mouse over. Take this example: frequently, these kind of product panels are represented as images, and they do...
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Backlinks

Backlinking fate There was the time – when everybody knew for sure – that backlinking is the major factor, affecting SEO. Actually – it was set in underlying principles of SERP. You can read this historical sketch in the post about Page Rank and SERP. But as time passed and SEO’s got used to include...
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H1

Again talking about H1 H1 – Multiple or single? If you want to understand the real thing about H1 – you should stop thinking like machine and try to think like a human being. That’s exact thing Google tries to teach their bots and search algorithms, like “Hummingbird” – and they succeed, and so you...
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Event tracking

Event tracking – an important tool for web marketers! How do you think – is it possible that website is selling as good as the sales manager? Most of marketers will answer – definitely – not! What else can they say? The whole team is working on this – strategic planners, market research specialists, statistics,...
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CPC, PPC, CPI, CPM, CPA, PPA & what it’s all about….

Cost Per Click/Pay Per Click CPC/PPC – abbreviation from Cost Per Click/Pay Per Click. One of the Internet advertising models. On one hand – it ‘s the way to promote site and to attract traffic, but on the other hand – it’s the good method of direct resource monetization. It’s the price we pay for...
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Subculture Marketing – Marketing for “The Different”

I’m not the kind of person who… Today’s Seth Godin’s blog post is called “I’m not the kind of person who…”  and this is an exact title for the subject I’ve chosen for my today’s post. Not long ago, we were talking about social globality or global sociality and now I want to look on the same subject...
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