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SEO VS DESIGN /Bringing it all together/

Bringing it all together In our series of posts under the main headline SEO VS DESIGN we are providing a short overview of some points,...

Bringing it all together In our series of posts under the main headline SEO VS DESIGN we are providing a short overview of some points, that could be done in different ways. We try to explain which one is better of the SEO purposes. This post sums up everything and could be easily used as...
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SEO VS DESIGN /Enter the webfont

Enter the webfont Webfonts from the likes of Google, Font Deck, Typekit, and Fonts.com have been around for a few years already. They offer a...

Enter the webfont Webfonts from the likes of Google, Font Deck, Typekit, and Fonts.com have been around for a few years already. They offer a great way to give a website style without compromising crawlability. They form the fundamental structure and underpinning of any well-designed, well-optimised site. So just enter the webfont! To add visual...
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SEO VS DESIGN /Design for optimization/Rollovers

The biggest hurdle in building great looking websites that also have great performing SEO attributes is uniting these two disciplines. Designers focus on sites that...

The biggest hurdle in building great looking websites that also have great performing SEO attributes is uniting these two disciplines. Designers focus on sites that look great and SEOs typically want a site which is very crawlable and one which ranks well. If the design and SEO teams gain an appreciation of each others’ requirements,...
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SEO for the geo-tagged and multilingual sites

Geo-targeted, multilingual sites There are different options for multilingual sites and targeting your content to the specific geo-location. Some tips can help you to improve your...

Geo-targeted, multilingual sites There are different options for multilingual sites and targeting your content to the specific geo-location. Some tips can help you to improve your SEO scores. They have their advantages and disadvantages, you should keep in mind, that each situation is unique – and one and the same option might be good for one...
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HTML img tag vs CSS background-image

Use an <img> tag: If it is related to the content – not just design element If your need – to be indexed by search...

Use an <img> tag: If it is related to the content – not just design element If your need – to be indexed by search engine. Google does not automatically index background images, otherwise the image search results would be filled with image sprites. Image tags have the ability to add alt text and a...
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SEO VS DESIGN / The expandable div

The expandable div Another great way of incorporating indexable content into minimalist page design is the expandable div. It can deliver big SEO and UX...

The expandable div Another great way of incorporating indexable content into minimalist page design is the expandable div. It can deliver big SEO and UX wins by making relevant (and crawlable) text visible on mouse click or mouse over. Take this example: frequently, these kind of product panels are represented as images, and they do...
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Backlinks

Backlinking fate There was the time – when everybody knew for sure – that backlinking is the major factor, affecting SEO. Actually – it was...

Backlinking fate There was the time – when everybody knew for sure – that backlinking is the major factor, affecting SEO. Actually – it was set in underlying principles of SERP. You can read this historical sketch in the post about Page Rank and SERP. But as time passed and SEO’s got used to include...
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AMP monetization

What will make the profit? How this will work? AMP monetization. Is there any second bottom – self-serving meaning, or a real altruist striving to make...

What will make the profit? How this will work? AMP monetization. Is there any second bottom – self-serving meaning, or a real altruist striving to make the world a better place? What was the idea for Google? This questions made life of thousands of marketers unbearable. They had no sleep for many weeks – and now,...
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How To Set Social Share Tracking And Analytics

  Everybody wants to know the real value of the time, spent for social content writing and promoting. Some of us using advertising in social...

  Everybody wants to know the real value of the time, spent for social content writing and promoting. Some of us using advertising in social networks. How we can evaluate our ROI? The answer is – Social Share Tracking! It’s not that hard to set up everything and to keep an eye on the time/money...
H1 heading - single or multiply View Full Post

H1

Again talking about H1 H1 – Multiple or single? If you want to understand the real thing about H1 – you should stop thinking like...

Again talking about H1 H1 – Multiple or single? If you want to understand the real thing about H1 – you should stop thinking like machine and try to think like a human being. That’s exact thing Google tries to teach their bots and search algorithms, like “Hummingbird” – and they succeed, and so you...
event tracking View Full Post

Event tracking

Event tracking – an important tool for web marketers! How do you think – is it possible that website is selling as good as the...

Event tracking – an important tool for web marketers! How do you think – is it possible that website is selling as good as the sales manager? Most of marketers will answer – definitely – not! What else can they say? The whole team is working on this – strategic planners, market research specialists, statistics,...
Landing page example View Full Post

Landing page

What is the main purpose of the landing page? Landing page – is the page, where users will arrive or “land” from the search result...

What is the main purpose of the landing page? Landing page – is the page, where users will arrive or “land” from the search result page, from the payable ads, etc. It’s usually standalone page, might even be absolutely different by the design style or color scheme from your main web site. You should have...
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CPC, PPC, CPI, CPM, CPA, PPA & what it’s all about….

Cost Per Click/Pay Per Click CPC/PPC – abbreviation from Cost Per Click/Pay Per Click. One of the Internet advertising models. On one hand – it...

Cost Per Click/Pay Per Click CPC/PPC – abbreviation from Cost Per Click/Pay Per Click. One of the Internet advertising models. On one hand – it ‘s the way to promote site and to attract traffic, but on the other hand – it’s the good method of direct resource monetization. It’s the price we pay for...
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Subculture Marketing – Marketing for “The Different”

I’m not the kind of person who… Today’s Seth Godin’s blog post is called “I’m not the kind of person who…”  and this is an exact...

I’m not the kind of person who… Today’s Seth Godin’s blog post is called “I’m not the kind of person who…”  and this is an exact title for the subject I’ve chosen for my today’s post. Not long ago, we were talking about social globality or global sociality and now I want to look on the same subject...
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