SEO VS DESIGN /Design for optimization/Rollovers

1 min

388 shares, 49 points
rollover text for seo
The biggest hurdle in building great looking websites that also have great performing SEO attributes is uniting these two disciplines. Designers focus on sites that look great and SEOs typically want a site which is very crawlable and one which ranks well.
If the design and SEO teams gain an appreciation of each others’ requirements, the results can be innovative and outstanding. Take the example below: this screenshot is from an interior design shop, the left part shows designer’s look. In terms of design it’s great. It presents a clean minimal appearance. The trouble is, from an SEO perspective, this panel does not cut it.
An SEO is going to need something more like on the right side. It has a clear, defined header, possibly an <h3>, followed by text description.
One potential solution to this problem is a mouse-over. Initially when viewed, the panel will look as it does on the left hand side (exactly as the designer want it), yet when a user rolls over the image the panel changes into what you see on the right hand side (exactly what the SEO wants).
The beauty of this solution is the user experience and click through are maintained and as all of this text is live text, it is crawlable and very accessible to robots, giving the search engines everything they need to index the site.

Like it? Share with your friends!

388 shares, 49 points
Tamara Bykova

Marketing and SEO specialist in Px-lab and Novembit. Love what I'm doing! Would like someone to invent the charger for me - not to waste time on sleep. But with the feature: "sweet dreams" for some 15 min inspiration! Do you know someone, who can do that? Let me know!


Your email address will not be published. Required fields are marked *

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Voting to make decisions or determine opinions
Formatted Text with Embeds and Visuals
The Classic Internet Listicles
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Upload your own images to make custom memes
Youtube, Vimeo or Vine Embeds
Soundcloud or Mixcloud Embeds
Photo or GIF
GIF format