Marketing 3.0. Mobile Marketing.


mobile marketing

Mobile Marketing

Marketers claim that Apple sells more iPhones a day than children born on the planet! I dare you to take any information, that marketers claim, on trust!!! When the Going Gets Tough – they always say we are not statisticians – we are not supposed to give such strict data! So, the situation is as follows: there is information (word stat) that at the release day of new models – Apple actually sells more phones than babies born))). Queue, pre-orders, the chaos … So, do you feel the difference? Not as bad as it seems.

Mobile first design

You have probably heard this term a thousand times. What it comes from? Historically web designers started their work from the biggest screen down to the smallest, from the “main” desktop design, more diversified and rich. As time changed and the amount of users, scrolling down the web from mobile phones increased in times, almost all clients want their mobile site versions to be as good, as rich as the full ones. And it caused many problems for designers. They have to plan the structure of mobile version in advance, basing on the the conditions of placing all the needed amount of content on mobile screens. Hence many of designers find it easier to create the mobile first design.

mobile marketing spread

If you haven’t made your website mobile-friendly, you should.

Google

Google for mobile

Starting from April 21, 2015, Google Search has expanded its use of mobile-friendliness as a ranking signal.

As you have noticed – Google PageSpeed Insights is showing the mobile results on the first tab and only then desktop. They also offer another good tool Mobile Friendly Test Tool

Here is the good video from Google Webmasters YouTube channel, giving you some tips for mobile development

 

Does all this above sounds serious enough – to make you believe, that mobile version is not supplementary function? It is really matter!

 

 

 

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Tamara Bykova

Marketing and SEO specialist in Px-lab and Novembit. Love what I'm doing! Would like someone to invent the charger for me - not to waste time on sleep. But with the feature: "sweet dreams" for some 15 min inspiration! Do you know someone, who can do that? Let me know!

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Marketing 3.0. Mobile Marketing.

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