SEO Checklist. Both: On Site And Off Site SEO

After going through this On SITE SEO checklist don’t forget to pay your attention to:

loading time

responsive

cross-browser testing

socials

bounce rate (dwell time)

*you should understand the difference between bounce rate and actual bounce rate – not to be frightened by the Google Analytics data

If you are using infinite scroll on your pages – please read these

Infinite scroll search-friendly recommendations from Google.

It’s a must to know, otherwise you may lose plenty of time for managing the content, the Google search bot will simply not be able to see.

Off site SEO

Inbound links

There is a perfect tool from MOZ.COM. It helps to develop a high quality inbound link profile.

To get the most of it you should follow the steps below one by one:

Scan your highest-authority inbound links for opportunity to get other similar links

Scan your competitors’ highest-authority inbound links. Can you get those links too, or do they provide ideas for getting similar links?

Inbound links from non-profit (.org) and education (.edu) sites are especially powerful. Do you have any? Should you have more from your friends and partners in these realms?

Get your staff on board with the idea of “thinking links” – always keeping an eye out for an opportunity to request an inbound link. Ideas below.