Use descriptive link urls in content (instead: you can read it here use: How to use the content linking)
Links should be relevant to the content and the more trustworthy and heavy page you are linking at – the better.
Use internal hyperlinking to bring weight to the needed page. And don’t forget about the “three-click rule”!
Optimize: image size, titles, alt texts, anchors, file names, etc. If using original, unique images – you should think about adding Copyright notice to the footer of the website. Also if you are running the WP site you may use the “No Right Click Images” plugin or “Easy Watermark” plugin.
design and UX
A good user experience is a key to winning and keeping the highest rankings in many verticals!
Readable font family, spacing, size, color
In case of long content – navigation up and down
The most important information from the upper left corner – then goes by the eye view
Header, footer, menu, sidebars, buttons, visual content (videos, images, sliders etc.) should have global settings and should fit the one concept to be recognizable
Update the content as often as you can. If you manage to do that – you may need to inform Browsers, that you don’t want to use cache for these pages
<meta http-equiv="cache-control" content="max-age=0" /> <meta http-equiv="cache-control" content="no-cache" /> <meta http-equiv="expires" content="0" /> <meta http-equiv="expires" content="Tue, 01 Jan 1980 1:00:00 GMT" /> <meta http-equiv="pragma" content="no-cache" />
More information on this topic you may find in the perfect post “Case Studies: caching” from one of the authors of ISE. In short: only
Cache-Control: no-store is recognized by Chrome, Firefox, and IE. IE recognizes other controls, but Chrome and Firefox do not.
Should be descriptive, human-readable text
Use hyphens when needed for better readability
Don’t use underscores, spaces, or any other characters to separate words
Use keywords in URL
When changing URL – use 301 (302 bad practice)
When removing the page – notify google
If you are managing WP site – you may find useful “Safe Redirect Manager” plugin