SEO Checklist. Both: On Site And Off Site SEO

7 min



Use descriptive link urls in content (instead: you can read it here   use: What? Are you joking? How to use the content linking)

Links should be relevant to the content and the more trustworthy and heavy page you are linking at – the better.

Use internal hyperlinking to bring weight to the needed page. And don’t forget about the “three-click rule”!

Visual content

Optimize: image size, titles, alt texts, anchors, file names, etc. If using original, unique images – you should think about adding Copyright notice to the footer of the website. Also if you are running the WP site you may use the “No Right Click Images” plugin or “Easy Watermark” plugin.

design and UX

A good user experience is a key to winning and keeping the highest rankings in many verticals!

Readable font family, spacing, size, color

In case of long content – navigation up and down

The most important information from the upper left corner – then goes by the eye view

Header, footer, menu, sidebars, buttons, visual content (videos, images, sliders etc.) should have global settings and should fit the one concept to be recognizable


Update the content as often as you can. If you manage to do that – you may need to inform Browsers, that you don’t want to use cache for these pages

<meta http-equiv="cache-control" content="max-age=0" />

<meta http-equiv="cache-control" content="no-cache" />

<meta http-equiv="expires" content="0" />

<meta http-equiv="expires" content="Tue, 01 Jan 1980 1:00:00 GMT" />

<meta http-equiv="pragma" content="no-cache" />

More information on this topic you may find in the perfect post “Case Studies: caching”   from one of the authors of ISE. In short: only Cache-Control: no-store is recognized by Chrome, Firefox, and IE. IE recognizes other controls, but Chrome and Firefox do not.


Should be descriptive, human-readable text

Use hyphens when needed for better readability

Don’t use underscores, spaces, or any other characters to separate words

Use keywords in URL

When changing URL – use 301 (302 bad practice)

When removing the page – notify google

If you are managing WP site – you may find useful “Safe Redirect Manager” plugin

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Tamara Bykova

Marketing and SEO specialist in Px-lab and Novembit. Love what I'm doing! Would like someone to invent the charger for me - not to waste time on sleep. But with the feature: "sweet dreams" for some 15 min inspiration! Do you know someone, who can do that? Let me know!


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