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CPC, PPC, CPI, CPM, CPA, PPA & what it’s all about….

Cost Per Click/Pay Per Click CPC/PPC – abbreviation from Cost Per Click/Pay Per Click. One of the Internet advertising models. On one hand – it ‘s the way to promote site and to attract traffic, but on the other hand – it’s the good method of direct resource monetization. It’s the price we pay for...
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Subculture Marketing – Marketing for “The Different”

I’m not the kind of person who… Today’s Seth Godin’s blog post is called “I’m not the kind of person who…”  and this is an exact title for the subject I’ve chosen for my today’s post. Not long ago, we were talking about social globality or global sociality and now I want to look on the same subject...
social media marketing View Full Post

Marketing 3.0. Social.

“The things you share are things that make you look good, things which you are happy to tie into your identity.” Hilary Mason, chief data scientist, Bitly Social media marketing Social Media Marketing – is when you use Social Media Platforms to promote your product, service or company. As most of these social media platforms have...
Webinar rules and mistakes View Full Post

Webinar As a Promotion Tool. Rules And Mistakes.

Webinar – as a promotion tool? Nowadays webinar – is among of the most popular promotion tools! As more and more marketers rely on webinars to engage their customers in strong connections brand-consumer! What’s the most important in webinars – it depends on whom you are asking: for users – the most important – is to...
Google data centers View Full Post

Personal Relationship. Permission Marketing.

Quality or quantity? Audience coverage or the pinpoint strike? What is more important now – quality or quantity – perennial question, occupying thousands of marketer’s minds! Wide audience coverage or the pinpoint strike? In data collecting era – we can minimize the waste of funds and focus directly on our target group. Why swatting a fly...
Web accessibility View Full Post

WEB accessibility. Equal opportunities for everyone!

The emergence of the World Wide Web has made it possible for individuals with appropriate computer and telecommunications equipment to interact as never before. It presents new changes and new hopes to people with disabilities” Tim Berners Lee WEB accessibility – the only way of www evolution In early 1996 White House paid close attention to the problems...
content is king View Full Post

SEO+CONTENT

What is SEO?  Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the...
px-lab post about tag View Full Post

To Tag Or Not To Tag?

Do you know Tom Ewer? He is the Chief Blog Officer for ManageWP. And, being seriously passionate about his work he also blog for WooThemes, Smashing Magazine, Tesla Themes etc. Besides he is a founder of huge project, called “Beginner Blogging”. He answers this question very definitely: “tags can be good for your blog if...
html headings View Full Post

Headings from H1 to H6. How to use them correctly?

Headings Headings are used to structure the textual content of a web page. Heading tags support global and event attributes in HTML. Most browsers will display the <h1> element with the following default values: h1 { display: block; font-size: 2em; margin-top: 0.67em; margin-bottom: 0.67em; margin-left: 0; margin-right: 0; font-weight: bold; } Most browsers will display...
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