5 Important Local SEO Trends for 2018

3 min

Local SEO Trends

It is undoubtedly a well-known fact that the trend of SEO is ever-evolving just like any mutating virus. So, if you think that old tactics will continue to work then you’re being absolutely wrong!

Moreover, now, as we are already in 2018, it is the right time to go ahead of the game on your digital search engine optimization plan.

So, if you still haven’t got a plan in place to boost your conversions in the coming months then it’s time to make the right move soon. In such a scenario, you can obviously take these trends into account.

I have come up with this rundown after an in-depth research and I am sure it is going to work for you. Further, this article is specifically about local SEO. So, if you want to make your business a buzzing one in your local niche then just simply follow these tips instantly.

Now, let’s get started!

First of all, let’s determine what is local SEO about

Local SEO is all about increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations, like a grocery store or dentist’s office, or service-area businesses that operate throughout a certain geographic area, like an electrician or house cleaning company.

— Moz.com

  1. Be Mobile-friendly

The brand-owners like you should realize that Google is all about the mobile first-indicators now rather than mobile being an afterthought anymore.

In fact, even if we don’t take the mobile-first sign into consideration then also you can notice that a vast majority of internet-traffic is usually coming from the cellular devices. Also, the keywords rank differently in the mobile phones when compared to the desktop computers.

Moreover, mobile searches are all about circumstances which include even location. So, it becomes a massive opportunity for the producers to advertise locally about their products. Nowadays, people are too busy and they need quick answers for everything.

So, you need to optimize your website for local searches in mobile phones which will, in turn, generate relevance and an enhanced chance of discovery.

  1. Go for voice-search

The marketplace is expecting that there will be a great shift towards voice search in this year.

So, it is my genuine suggestion that you should keenly concentrate on optimizing the keywords which are long-tail in nature and even pay a huge attention to natural language which will smoothen up the conversational tone that is being used in speaking.

However, it is even a true fact that the algorithms will keep on shifting towards better and getting even smarter while the process of lookup will evolve.

You must ensure remaining updated about the search engine requirements as because the ranking is something quite necessary to stay at the top of search results.

  1. Great user-experience

An excellent user experience is something which always remains on-trend. Experts are anticipating that it will become even more important in this year as the industry is gradually moving towards greater voice animation. So, ensure that your pages can be navigated easily otherwise they won’t come back.

So, 2018 is all about monitoring various aspects such as speed of the website, readability, menu structure, and so on. You should ensure that such aspects are operating effectively.

Moreover, you need to even assess the browsing habits of customers which will offer you friendly insights about where they belong to so that you can end up developing more useful backlinks.

  1. Accelerated page relevance

When it comes to ranking factors then page relevance is something which will continue to be on the top even in 2018. The search engine is really giving a great importance to relevance when the subject under question is the query results.

So, as per the industry-experts, to come up with a remarkable page relevance you need to take care of some of the important aspects like publish long-form contents, make sure that you are covering your topic in detail, don’t stick to any particular keyword, rather use synonyms and other relevant phrases to boost up the process.

Further, most importantly, ensure that you are understanding the needs of local people to upgrade your website while keeping their interests in mind for coming up with the best kind of local SEO.

  1. Rich snippet to be carefully structured

Yes! I am talking about snippets but not just any random snippet. What I want to mean are rich snippets!! Yes, rich snippets are those which showcase more information while helping the users to select the most relevant results.

If you’ve not yet started with the process of using rich snippets yet then you should definitely start with employing them in your SEO strategy on 2018.  Now, such a careful structuring of your snippets will definitely boost up your SEO strategy like never before.

Summing Up

Do you think that your existing SEO strategy is ready to compete for the first position in Google?  Then, what are you waiting for? Just put these aforementioned tips to work and thus you will see a sharp improvement in your SEO ranking soon!

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Neil Helson

Neil Helson is the marketing manager at Blurbpoint Media, SEO and digital marketing company. Neil is passionate in helping small businesses and startups grow online.


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