Why Is Content Writing so Important for Ecommerce websites?

7 min


When you’re running an e-commerce website for any niche or industry, you need to be aware of your competition. Whether you’re selling gaming equipment or baby clothes, your competitors aren’t playing any games. This is why you need to use all the tools and assets available to fight for your spot on the market. And one of the most important instruments you need to employ is content marketing and content writing.

Content writing is extremely important for e-commerce businesses to empower their websites and boost their effectiveness. If you’re not sure how it all works and why content writing is so important for your e-commerce website, just keep reading. Here’s everything you need to know about content writing for an e-commerce website.

Let’s take a closer look.

●      What is Content Writing?

Before we dig any deeper into the benefits of content writing for an e-commerce website, we should try and define it to ensure we’re all on the same page.

So, what is content writing in general?

  • Content writing is the process of planning, creating, and publishing content that is a core part of a digital marketing strategy. That includes blog posts, articles, videos, social media posts, podcasts, e-books, etc.

So, content writing is all the content that marketers produce with the aim of advertising a product or service.

What about content writing for an e-commerce website?

Well, the content you create for your e-commerce website will boil down to:

  • blog posts
  • tutorials
  • long-form articles
  • product reviews
  • how-to posts
  • etc.

Writing quality content for your e-commerce website can work wonders for your overall online presence and bring other benefits that we’ll discuss below.

●      Why is Content Writing Important For an E-Commerce Website?

Content writing is the core of any content marketing strategy. It is also one of the strongest marketing tools an e-commerce website can use.

To help you understand the potential power of content marketing, we’ll discuss different goals you can reach using it and the different ways you can improve your business strategy and success.

Here’s what we’ll cover:

Let’s analyze it, one by one.

Raising Brand Awareness

When you’re running an e-commerce website, one of your major goals is to have as many people as possible discover your business and your brand.

Content writing can help you raise brand awareness and get more people to recognize your name.

Let’s consider a simple example:

  • a person is searching for “the best gardening tools” in their Google search box
  • you happen to sell gardening tools on your e-commerce website
  • you wrote an article titled “How to Choose the Best Gardening Tools for a Small Garden?”
  • this person sees your article in their page results
  • they want to read more, so they click it

Suddenly, they are on your e-commerce blog, reading an article that you wrote. Luckily, you included links that take them directly to your online shop gardening section.

You helped this person discover your business, and now they might even become a customer.

It’s that simple yet that effective.

Reaching Your Target Audience

As a business selling things online, you must know exactly who your target audience is. You need to define them according to their characteristics, such as:

  • age
  • sex
  • online behavior
  • interests
  • buying habits
  • etc.

And, once you define them and turn this data into a typical buyer’s persona, you get the chance to reach out to them using content writing.

You can create content that your target audience will want to read and will find interesting and beneficial.  Here’s what to ask yourself:

  • What are their pain points?
  • What are their interests?
  • What do they want to learn/discover/solve?

This will help you write content that hits the bull’s eye with your target audience and helps you reach out to them.

So, if your target audience is young moms with toddlers, you will write about “Choosing the Right Stroller” or “Organic Baby Products” because they’ll want to read about it.

This is how you reach out to your target audience using content writing.

Gaining Credibility

Content writing can help you show just how professional you are. It can help you gain credibility and have your customers trust you more.

All you need to do is write quality, professional blog posts and articles. Here’s what that implies:

  • credible information
  • useful data
  • statistic
  • facts
  • numbers

You need to become the go-to source of information that your potential customers will love referring to whenever they have questions or doubts.

This way, you’re gaining their trust. This will encourage them to become loyal customers and have a long-standing relationship with your brand.

Advertising Your Products

Content writing is giving you a platform to advertise the products that you’re selling on your e-commerce website. You can create content about specific products, making them more prominent and popular among your potential customers.

This is important for so many reasons:

  • you help customers who don’t have a clear idea of what they want to buy
  • you boost products discovery
  • you guide your customers’ shopping process

You can write content such as:

  • product reviews
  • product top lists
  • favorite products
  • customer testimonials
  • tutorials on how to use your products

So, if you’re selling gaming equipment, you could do blog posts such as “The Best Headset For the Money in 2020” or “Our Top Picks for Gaming Keyboards in October.”

Your customers will get to read it, get informed, learn something new, and hopefully buy it in the end.

Showcasing Brand Personality

It’s important that your customers get to like you on a more personal level.

Think about your favorite brand right now. You feel like you know them, and that’s one of the reasons you love shopping with them, right?

You need to make sure people feel close to your e-commerce and your brand. Luckily, content writing can help you build stronger relationships with them.

Use content writing to show your brand personality by being consistent in:

  • writing style
  • tone & voice
  • vocabulary

You will use content writing to give your brand a personality and have your audience feel like you’re this person they know so well.

This will help them trust you and love you more.

Your brand personality needs to be visible in everything you do, and content writing is a great opportunity to show it.

Gathering Leads

Regular communication between you and your customers can help you increase sales, boost brand awareness, and build long-term relationships.

One of the best ways to establish regular communication is to build a strong base of leads for your email marketing campaign.

But, people aren’t just going to leave you their email addresses. You need to earn them.

Content writing can help you out, and here’s how:

  • you write high-quality, informative content
  • your target audience loves it
  • you ask for their emails to be able to notify them when you publish something else they’d love
  • they agree

They need a strong reason to leave you their email address, and brilliant content can do the trick. Once you gather leads, you’ll be able to work on nurturing them.

Improving Your Website SEO

Ranking high in Google search results is important. There’s no way you can end up in the first 10 pages of the results unless you work on creating and applying a strong SEO strategy.

With content writing, you have the ability to boost your SEO and rank higher in Google search results.

Here’s how:

  • you choose a keyword to rank for
  • you write brilliant content around it
  • you add more secondary keywords
  • people love it and boost your website traffic

Also, you get to apply all the other SEO tricks, such as writing great meta descriptions, meta tags, and using the right images to accompany it all.

Without content writing, you won’t have an SEO strategy. And without an SEO strategy, nobody is going to learn about your e-commerce.

Showcasing Your Videos

The visual aspect of your online presence is important. And, for e-commerce, videos can make all the difference in the world.

Now, you can’t just share videos and expect people are going to run into it and enjoy watching it. You need to build a case around your videos to ensure they reach your audience.

This is why you need content writing:

  • you write a blog post or an article
  • you do the SEO magic
  • you include your videos as a part of that content

This improves your chances of having your videos seen ad gives them greater publicity.

Creating Shareable Content

Building brand awareness is not only done through your direct actions and the content that you share with your target customers. You can also inspire them to share your content with the people they know.

So, if your content is good enough, your target audience will share it on their social media or via messages, informing their friends to check you out.

All you need to do is create quality, shareable content. That implies:

  • valuable information
  • the unique point of view
  • entertaining writing
  • fun facts
  • targeted content
  • interesting stats

Anything that will make your target audience share your content is acceptable.

Make sure you test out different content types and formats to see which gets shared the most. Then you’ll know how to work around those numbers to provide even more shareable content.

Solving Customer Pain Points

Yes, your customers have pain points, regardless of what your industry or niche is. They all have something they need to solve, improve, or upgrade.

It’s your job to recognize those pain points and provide unique solutions through your content writing strategy.

Let’s say you’re an e-commerce selling yoga equipment. Your target audience is people who are interested in yoga due to numerous pain points:

  • they want to improve their mental health
  • they want to find inner peace
  • they have physical health issues they want to solve
  • they want to be a part of a community

Once you recognize the major pain points, you’ll be able to produce the right content and speak directly to your target audience. So, you could write articles such as:

  • Top 11 Reasons Why Yoga Will Help You Fight Depression
  • COVID 19: How to Reestablish Your Inner Peace With Yoga
  • Yoga For Digestive Help: 6 Best Asanas

Solving your customers’ pain points is the best thing you can do to build trust and raise brand awareness.

Content writing will give you a chance to be there for your customers, help them grow, overcome problems, and become a better version of themselves.

And, a writing service such as GetGoodGrade can help you write blog posts that are unique and stand out from your competitors’. Check it out if you feel there’s room for upgrading your content.

Final Thoughts

Content writing is an extremely powerful and important tool for any e-commerce website. It can help you achieve different goals, from building brand awareness to increasing your sales. All you need is the right strategy, and you’re good to go. Hopefully, the tips and examples above helped you realize just how important content writing is. Create a strong strategy and apply it to all your future content writing for your e-commerce website.

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Jessica Fender

Jessica Fender is a copywriter and blogger at Scribendi with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.


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