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adsense infographic

AMP monetization

What will make the profit? How this will work? AMP monetization. Is there any second bottom – self-serving meaning, or a real altruist striving to make...

What will make the profit? How this will work? AMP monetization. Is there any second bottom – self-serving meaning, or a real altruist striving to make the world a better place? What was the idea for Google? This questions made life of thousands of marketers unbearable. They had no sleep for many weeks – and now,...

5 mostly used Google ads banner sizes

What are the most popular Google ads banner sizes? Some guidelines to use and some tools, that can help to create a display ad for your Google...

What are the most popular Google ads banner sizes? Some guidelines to use and some tools, that can help to create a display ad for your Google campaign in a minute. The most popular sizes for the Google display banners are: 300×250 px –  also known as “medium rectangle” 336×280 px – also known as “large rectangle”...
downloadable freebies

White Paper and Other Downloadable Goodies

Did you ever heard of freebies? Don’t believe – you didn’t! When you search for something you really need – technical instructions, guidelines,  e-books, whitepapers etc....

Did you ever heard of freebies? Don’t believe – you didn’t! When you search for something you really need – technical instructions, guidelines,  e-books, whitepapers etc. – and you finally find exactly what you need!And it’s absolutely free! You just need to enter your email – and they will open you a link to download… Frequently...
Social share tracking

How To Set Social Share Tracking And Analytics

  Everybody wants to know the real value of the time, spent for social content writing and promoting. Some of us using advertising in social...

  Everybody wants to know the real value of the time, spent for social content writing and promoting. Some of us using advertising in social networks. How we can evaluate our ROI? The answer is – Social Share Tracking! It’s not that hard to set up everything and to keep an eye on the time/money...
effective organizing of support

Support

Support… [Hold on, I’ll transfer your issue…further…] Almost every head of IT support team service convinced that the customer was made to ask endless questions...

Support… [Hold on, I’ll transfer your issue…further…] Almost every head of IT support team service convinced that the customer was made to ask endless questions in chaotic random manner and after the product is sold – the main work just begins. Be honest with yourself – if you can get rid of support duties without...
H1 heading - single or multiply

H1

Again talking about H1 H1 – Multiple or single? If you want to understand the real thing about H1 – you should stop thinking like...

Again talking about H1 H1 – Multiple or single? If you want to understand the real thing about H1 – you should stop thinking like machine and try to think like a human being. That’s exact thing Google tries to teach their bots and search algorithms, like “Hummingbird” – and they succeed, and so you...
event tracking

Event tracking

Event tracking – an important tool for web marketers! How do you think – is it possible that website is selling as good as the...

Event tracking – an important tool for web marketers! How do you think – is it possible that website is selling as good as the sales manager? Most of marketers will answer – definitely – not! What else can they say? The whole team is working on this – strategic planners, market research specialists, statistics,...
Landing page example

Landing page

What is the main purpose of the landing page? Landing page – is the page, where users will arrive or “land” from the search result...

What is the main purpose of the landing page? Landing page – is the page, where users will arrive or “land” from the search result page, from the payable ads, etc. It’s usually standalone page, might even be absolutely different by the design style or color scheme from your main web site. You should have...

CPC, PPC, CPI, CPM, CPA, PPA & what it’s all about….

Cost Per Click/Pay Per Click CPC/PPC – abbreviation from Cost Per Click/Pay Per Click. One of the Internet advertising models. On one hand – it...

Cost Per Click/Pay Per Click CPC/PPC – abbreviation from Cost Per Click/Pay Per Click. One of the Internet advertising models. On one hand – it ‘s the way to promote site and to attract traffic, but on the other hand – it’s the good method of direct resource monetization. It’s the price we pay for...

Subculture Marketing – Marketing for “The Different”

I’m not the kind of person who… Today’s Seth Godin’s blog post is called “I’m not the kind of person who…”  and this is an exact...

I’m not the kind of person who… Today’s Seth Godin’s blog post is called “I’m not the kind of person who…”  and this is an exact title for the subject I’ve chosen for my today’s post. Not long ago, we were talking about social globality or global sociality and now I want to look on the same subject...
mobile marketing

Marketing 3.0. Mobile Marketing.

Mobile Marketing Marketers claim that Apple sells more iPhones a day than children born on the planet! I dare you to take any information, that...

Mobile Marketing Marketers claim that Apple sells more iPhones a day than children born on the planet! I dare you to take any information, that marketers claim, on trust!!! When the Going Gets Tough – they always say we are not statisticians – we are not supposed to give such strict data! So, the situation...
social media marketing

Marketing 3.0. Social.

“The things you share are things that make you look good, things which you are happy to tie into your identity.” Hilary Mason, chief data...

“The things you share are things that make you look good, things which you are happy to tie into your identity.” Hilary Mason, chief data scientist, Bitly Social media marketing Social Media Marketing – is when you use Social Media Platforms to promote your product, service or company. As most of these social media platforms have...
New product release

New Product Release. Tips and Tricks.

Is there a serious difference between the real, tangible product release and software, e-book release? Or it doesn’t really matter for b2b marketing?! Really –...

Is there a serious difference between the real, tangible product release and software, e-book release? Or it doesn’t really matter for b2b marketing?! Really – the difference is minimal! First of all we should define – what kind of product we are going to present to the public. Product It can be: a revolutionary new...

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